GM replaces top brass of Cadillac to speed company’s rebuilding program

The days of Johan de Nysschen as the head of General Motors Cadillac brand is now officially over after four years.

GM decided to replace Nysschen, 58 in order to speed up the auto maker’s rebuilding plans.

Nysschen who became famous for helping Volkswagen AG’s VOW, -0.59% Audi brand gain U.S. prominence a decade ago, will be replaced by Steve Carlisle, a 55-year-old GM veteran.

Prior to his new appointment, Carlisle served as the official running the auto maker’s Canadian business.

Sources said the replacement of the official was triggered after Cadillac has lost U.S. market share every year since de Nysschen’s arrival in September 2014.

GM President Dan Ammann thanked Nysschen for the services he had rendered to the company.

Disclaimer: The information on this site is provided for discussion purposes only, and should not be misconstrued as investment advice. Under no circumstances does this information represent a recommendation to buy or sell securities.
Sarah Kaplan is an award-winning journalist with more than 9 years of experience. She is the Editor-in-Chief of She has worked for international media companies as a reporter and correspondent. She has been awarded by Article 19. She has worked for  The Guardian Foundation/ P24 Knowledge Right Project. She has participated in See Media Observatory in Macedonia. She was Research Fellow at Friedrich Ebert Foundation in Germany.  She has been writing about technology, the latest trends in business. You can reach out to her via Also, you can connect with her at Linkedin.