GM replaces top brass of Cadillac to speed company’s rebuilding program

The days of Johan de Nysschen as the head of General Motors Cadillac brand is now officially over after four years.

GM decided to replace Nysschen, 58 in order to speed up the auto maker’s rebuilding plans.

Nysschen who became famous for helping Volkswagen AG’s VOW, -0.59% Audi brand gain U.S. prominence a decade ago, will be replaced by Steve Carlisle, a 55-year-old GM veteran.

Prior to his new appointment, Carlisle served as the official running the auto maker’s Canadian business.

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Sources said the replacement of the official was triggered after Cadillac has lost U.S. market share every year since de Nysschen’s arrival in September 2014.

GM President Dan Ammann thanked Nysschen for the services he had rendered to the company.

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Sarah Kaplan is an award-winning journalist with more than 9 years of experience. She is the Editor-in-Chief of TheOofy.com. She has worked for international media companies as a reporter and correspondent. She has been awarded by Article 19. She has worked for  The Guardian Foundation/ P24 Knowledge Right Project. She has participated in See Media Observatory in Macedonia. She was Research Fellow at Friedrich Ebert Foundation in Germany.  She has been writing about technology, latest trends in business. You can reach out to her via kaplan@theoofy.com. Also you can connect with her at Linkedin: https://www.linkedin.com/in/tugbakaplan/ Facebook: https://www.facebook.com/TuubaKaplann https://theoofy.com/author/sarahkaplan/