ICOs have doubled their average size to $25.5 million from $12.8 million since 2017. 537 ICOs have been registered just in the beginning of 2018. The competition is intense! Your planned social media management strategies for ICO can help you create a better perception of it.
Social media channels can become the biggest credible endorsers of your ICO if done right. With so many social media tools available, it’s crucial to pick the most important platforms and show your expertise.
Here are 3 best social media management strategies for ICO marketing in 2019:
Reach out to your target audience on Twitter:
One of the best ways to reach ICO focused audience used to be Twitter ads. But, in March 2018 Twitter banned crypto ads on their platform.
The vastness of Twitter can make you randomly spam your account with unnecessary tweets. The efforts might not be worth of your time, so it’s best to reach out to your target audience.
How can you reach out to the audience that cares about your ICO?
Find them through keyword research and follow them. If you wish to find relevant Twitter audience, here’s what you can do:
Go to Circleboom and click on Smart Search under the follow tab. Search for relevant hashtags. For example, you can follow accounts that are interested in bitcoin. Just go and type $btc in the keyword/hashtag section and you will get a list of profiles using $btc.
You can also set filters like follower count, tweets count, date of joining to filter accounts that are currently active.
As Twitter is one of the most important social media tools for ICO marketing, it’s important to manage it smartly.
2. Actively participate in Facebook groups and Reddit forums:
There are many Facebook groups with discussions on cryptocurrencies, blockchain, and ICOs. A quick search on Facebook will show you the most relevant groups and you can join them instantly.
Even several Reddit forums have ICO and crypto subreddits that you must utilize to get the word out. Don’t spam on Reddit about your ICO offerings otherwise you might be banned. It’s best to involve yourself in a meaningful discussion on Reddit and improve your karma to promote well later.
3. Promote your ICO with Cryptocurrency focused forums:
There are specialized forums for blockchain, cryptocurrency like BitcoinTalk where you can send your message to people who are actively participating in cryptocurrency investment and discussions.
The best part of immersing yourself in such forums are that you are well aware of how your ICO is been perceived. And, if there are any buzzes around your ICO that require your expertise, you will be right there to help.
What social media management strategies for ICO have worked best for you?
The tips I have shared above have helped ICOs gain significant following. Each step would require effort but it’s going to be fruitful in the long run.
I would love to know what strategies have worked for you in promoting your ICO, so let me know in the comments below your ideas and experiences.