Coinbase’s newest asset is live. On Tuesday the popular U.S.-based cryptocurrency platform added support for ZRX, the token representing the 0x Project. On Coinbase, ZRX joins the rarified ranks of Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic and Litecoin.
0x (ZRX) Price Today – ZRX/USD
The addition doesn’t come as a surprise. Last week, Coinbase added ZRX to Coinbase Pro, the so-called “evolution of GDAX,” Coinbase’s more feature-rich trading platform. Coinbase also previously signaled its intentions to “explore” the addition of a number of new cryptocurrencies including 0x (ZRX), Cardano (ADA), Basic Attention Token (BAT), Stellar Lumens (XLM) and Zcash (ZEC).
ZRX is launching at https://t.co/bCG11KveHS and in the iOS and Android apps within the next 15 minutes. You may need to update your app to properly buy and sell ZRX. We will update when ZRX is fully live. https://t.co/kzDisSZrFu
— Coinbase (@coinbase) October 16, 2018
However, not all Coinbase customers will have access to the token immediately: in a blog post, Coinbase Consumer president and general manager Dan Romero wrote that the token “will not initially be available for residents of the United Kingdom or the state of New York.”
As a result, this listing appears to be the first to abide by Coinbase’s recently-announced revamped asset listing process. The exchange told CoinDesk last month that new assets would be added on a jurisdiction-by-jurisdiction basis, allowing it to support a greater number of assets more quickly than it was otherwise able to.
“We are also investing in new tools to help people understand and explore cryptocurrencies,” Romero wrote Tuesday. To that end, the exchange’s website now includes an informational resource page for the 0x token, as well as a more general educational page on cryptocurrencies in general.
The price of ZRX/USD jumped 17 percent in the hour after Coinbase announced it would be added to its retail platform, reaching a daily high of $0.89 according to data from the Binance exchange. ZRX reached a similar price of $0.91 on October 11 following the previous listing announcement from Coinbase Pro.