Pinterest managed to attract 250 million active users on monthly basis by mainly focusing on visual content, while other social networks such as Twitter had to compete with Facebook that has over 2.2 billion active users and already has publicly traded shares (FB).
Table of Contents
Power User: Moms
The average Pinterest user (spoiler, it’s a mom). Pinterest revealed a trove of data about its more than 250 million monthly active users in an IPO filing on Friday (March 22).
The average Pinner types roughly eight searches per month into Pinterest, mostly via her smartphone. But she spends most of her time on the platform scrolling through the array of “related pins” that appears after she has tapped on an initial pin. She is increasingly likely to be from somewhere outside the United States, though Pinterest makes 36 times as much money off Pinners in the US. There, Pinners are typically millennial mothers, who shop and spend more than the average US household.
As of the end of last year, Pinterest users had collectively saved more than 175 billion pins to more than 4 billion boards. And more than half of the pinners who opened Pinterest every month, also visited the platform once per week.
Should You Invest In Pinterest IPO?
According to Washington Post, a 60 percent growth rate that accelerated a bit from the previous year, an operating loss that is not outlandish. This is a solid business, and better than expected. Pinterest has clearly spent the last year focused on squeezing more money on average from each of its users and bringing down costs for things like its computer services contracted from Amazon.com Inc.’s cloud-computing division. The company even posted a tidy operating profit in the fourth quarter, which is weird to see from a tech company going public these days.
Go from inspiration to action
“We plan to improve the utility of our service by making it easier for Pinners to go from inspiration to action,” the company said in its first public filing on Friday with regulators ahead of its planned initial public offering. “In particular, we want to make Pinterest more shoppable.”
$755.9 million in revenue in 2018
Pinterest posted $755.9 million in revenue in 2018, up from $472.9 million the previous year—a 60% increase. By 2021, Pinterest’s ad revenue will grow to $1.7 billion, says research firm eMarketer.
The company lost $63 million in 2018
Regardless, Pinterest is still hemorrhaging money. The company lost $63 million in 2018, but that was far less than in 2017, when it lost $130 million. And though it has a growth plan, Pinterest admitted in its filing that it still has a long way to go to reach profitability.
The number of Pinterest’s international monthly active users has tripled since the first quarter of 2016. Yet during the same time period, U.S. users only grew 20%.
$3.16 in revenue from each of its 82 million active U.S. users
Pinterest’s collected $3.16 in revenue from each of its 82 million active U.S. users. But the company’s 184 million users overseas accounted for only nine cents of revenue each.
Hopes to raise $100 million in IPO
It hopes to raise $100 million in an initial public offering, but that amount could change.
But Pinterest says it has more than 250 million monthly users now. And it claims to have a plan to position itself as a possible competitor to products like Google search.
Pinterest will list on the New York Stock Exchange under the stock ticker “PINS.”
Wait and see before you invest!
Your best opportunity to invest may be later. According to CNBC, while these companies have found their window to go public, your best opportunity to invest may be later. New offerings come with high risks and few guarantees. The longer you wait, the more likely you are to get a fair price, experts say.
For multiple companies, it’s the moment they’ve been waiting for: The window has opened for them to go public. You’ve probably heard the names, including Levi Strauss, which made its public market debut this week. Ride-sharing businesses Lyft and Uber, among other companies, are also teed up to go public in the coming months.
But if you’re thinking you want to invest in these stocks, experts generally have one word of advice: Wait. “IPOs aren’t just about, ‘Oh, I want to invest in the things I know,’” said Kathleen Smith, principal and manager of IPO ETFs at Renaissance Capital. “It’s about, ’How do I make money investing in these?″ “It doesn’t do any good to own something when you’re losing money in it.”
What to Expect from the Upcoming Pinterest IPO in 2019?
Pinterest managed to attract 250 million active users on monthly basis by mainly focusing on visual content, while other social networks such as Twitter had to compete with Facebook that has over 2.2 billion active users and already has publicly traded shares (FB).
While Facebook remains a solid competition to Pinterest as well, despite the differences in business models of the two companies, Pinterest is preparing to turn its potential and a solid rate of growth into more profitability with launching their IPO.
Pinterest has easily become one of the anticipated IPOs in 2019, this visually-focused social network has become heaven for advertisers and brands of all sorts, which could be turned into more profitability with the upcoming IPO.
Pinterest reported 60% of growth in revenue for both 2016 and 2017, while the same reports showcased growth rate of 25% for userbase increases.
Back in 2016, when Pinterest had around 150 million users, the company was able to produce 300 million dollars in revenue, furthermore almost doubling their revenues in 2017 with 200 million users and 500 million dollars in profit.
Due to the fact that Pinterest managed to show an upward trend in both reporting increasing user base and the increasing rate of revenues, estimates provided the company’s IPO with evaluation at 12.3 billion dollars.
It is expected to have the IPO officially issued in April 2019 when the company will be able to showcase its potential as a publicly traded company.
In the meanwhile, Pinterest is working on different strategies that would help the company create stable sources of revenue for the upcoming period, while making partnerships with other brands such as Target.
Many analysts are comparing Pinterest IPO with Snapchat, which is why market watchers are ready to see around 60% of returns for early investors.
TechCrunch reported that, The San Francisco-based company, which will trade under the ticker symbol “PINS,” posted revenue of $755.9 million in the year ending December 31, 2018, up from $472.8 million in 2017. It has roughly doubled its monthly active user count since early 2016, hitting 265 million late last year. The company’s net loss, meanwhile, shrank to $62.9 million last year from $130 million in 2017.
Ask any Pinterest power user how much they love
Geoffrey Colon, Head of Microsoft Advertising Brand Studio wrote on Linkedin;
I always find it interesting when social media “strategists” when told of this Pinterest IPO news respond by saying, “There’s no value in a network like that, not enough scale.”
Forget scale for a second. Ask any Pinterest power user how much they love and learn from the platform and you have real users who spend quality time there learning things. Very unlike the platforms overtaken by bots and political turmoil.
Plus Pinterest has been at the forefront of the experience stack. In 2017 they introduced the possibility of shopping for things just by taking a photo of it. It was a combination of AI and photography at least a year before other platforms were throwing around the term. You simply tap the camera icon in the Pinterest app, snap a photo of something you dig — say, your friend’s cool dad sneakers — and it’ll be smart enough to churn out a list of pins with similar-looking sneakers.
This is a very interesting trending topic to watch.
Pinterest Files Confidentially for U.S. IPO
Pinterest Inc. has filed confidentially for a U.S. initial public offering and is expected to seek a valuation for the company of at least $12 billion, according to a person familiar with the matter.
The visual search site could list toward the end of June, said the person, who asked not to be identified because the details aren’t public. A final decision on the San Francisco-based company’s IPO plans hasn’t been made, the person said.
Pinterest, where users post and look for pictures that interest them, is working with Goldman Sachs Group Inc. and JPMorgan Chase & Co. to leawW2d its listing, which could raise about $1.5 billion, people with knowledge of the matter said last month.
The company raised $150 million in a private funding round in 2017 for a total valuation of about $12.3 billion. The confidential filing and potential timing were reported earlier by the Wall Street Journal.
Founded in 2010, Pinterest is among the longest-lived of Silicon Valley’s so-called unicorns — startups with a valuation of more than $1 billion — that are lining up to go public this year or soon after.
Pinterest’s losses are nowhere near like Uber and Lyft
According to NYtimes:
Lyft recently revealed that it lost $911.3 million last year.
Uber previously disclosed that it lost $842 million in the fourth quarter of 2018 alone.
PagerDuty, a software start-up valued at $1.3 billion that also filed to go public this week, said in its prospectus that it was losing money.
Only Zoom, a video conferencing company last valued at $1 billion, showed that it was making money, in an offering prospectus it filed on Friday.
Pinterest’s filing reported that the company had lost $63 million in 2018. But that was much narrower than a year earlier, when it lost $138 million.
Pinterest is growing quickly
Revenue totaled $756 million last year, up 60 percent from a year earlier.
It listed a cash stockpile of $628 million.
It had 265 million monthly active users in the fourth quarter of 2018, compared with 216 million in the fourth quarter of 2017.
Its number of users has grown steadily over the last two years, particularly as people outside the United States have begun to gravitate to its service.
The company’s global average revenue per user (ARPU) in the year ended December 31, 2018 was $3.14, up 25 percent YoY. Its U.S. ARPU, meanwhile, sat at $9.04, a 47 percent increase from the prior year.
ACCORDING TO THEVERGE, the company, although it is still not profitable, says it earned more than $750 million in revenue last year, and it’s cut its losses from nearly $200 million in 2016 down to just under $75 million annually. Pinterest says it was in fact profitable in the fourth quarter of 2018, but not profitable enough to get out of the red for the full calendar year.
Pinterest says its more than 250 million monthly active users have created more than 4 billion boards with a cumulative 175 billion pins saved. The platform itself has processed more than 2 billion searches.
It’s not clear at the moment how much money Pinterest intends to raise, making it difficult to get a handle on the company’s prospective market capitalization. Investors have put more than $1.5 billion into the company, with its last valuation putting Pinterest at around $12 billion. According to The New York Times, Pinterest’s largest shareholders, and those that stand to benefit most from an IPO, are Bessemer Venture Partners, FirstMark Capital, Andreessen Horowitz, Fidelity Investments, and Valiant Capital Management.
