Curve, the London fintech startup that provides a system that allows you to merge all of your bank cards into a single Curve card and app to help you to handle your expenses, is ultimately launching to U.K. customers. Up to now, the facility remained in beta and was just officially accessible to business users.

In a call with Curve president and CEO Shachar Bialick, he stated the customer kick off as a main Motorola milestone for the company, observing that 50,000 individuals have registered to the waitlist, as well as the 100,000 or more customers who registered Curve in the beta stage. Customers on the waiting list will start being active to date, with the typical viral loop integrated this means if you bring a friend, you can bypass the queue. It’s free to enroll in, however, a premium version of the Curve card is also for sale for £50 that provides added benefits.

A simple note of the Curve proposition: Like an array of fintech startups, Curve is developing an app that actually turns your cell phone into a financial control center to assist you to maintain “all things money.”

However instead of building, say, a new current account or perhaps a personal financial manager that gets data from the existing accounts – as is the situation with the challenger banks like Monzo and Starling, or chatbots Cleo and Plum, correspondingly – the startup’s “attack vector” (as Monzo’s Tom Blomfield calls each fintech’s entrance point) is really a card and app that allows you to connect all of your other debt and bank cards so that you only have to hold just one card.

Once you’ve added your cards to Curve, you employ the Curve app to change which underlying debit or bank cards you want the Curve MasterCard to invest from and track and find out just one and consolidated look at your spending irrespective of which card was charged.

Other functionality consists of having the ability to lock your Curve card at a touch of a control button, instant spend notifications, cheaper FX fees than your bank typically charges when spending abroad or perhaps in an overseas currency and the opportunity to switch payment sources retroactively.

The second is dubbed “Go Way back in Time” and means if one makes an order via Curve that gets charged to some card apart from you intended, you might have 2 weeks to modify your mind (see our coverage around the feature to find out why this really is clever and useful).

More commonly, Bialick says Curve’s consumer launch signifies an additional step toward the startup’s vision for fintech convergence. The bet the Curve founder made as he started the business in 2015 was that whenever there’s interruption – in this instance, following technological and regulatory changes, an array of new fintech companies are unbundling different areas of the banking sector – this undoubtedly results in fragmentation. What then eventually follows is convergence. Curve, like other fintechs, is trying to fill that void having a platform that re-bundles various financial products but in a manner that puts the customer in charge.

We are able to already see proof of how this really is playing by helping cover their Curve’s single look at your spending and exactly how the platform is entirely agnostic to where your hard earned money is stored. Bialick is quite keen on stating that banks perform a good job of taking care of your hard earned money (equally well, as Santander Ventures is really a recent backer – more about that below) which nobody needs to turn into a bank to be able to give a financial control center and nobody must switch banks to gain access to one.

Also, he thinks that by providing a Curve MasterCard (a typical that is really accepted everywhere and facilitates contactless, chip and PIN, magstripe and ATM withdrawals) that re-routes all your spending through Curve, it offers other benefits over being required to switch banks. That’s because, proposes Bialick, a vast fintech and financial services landscape signifies that we now have more accounts and cards than ever before, and even though account aggregation isn’t new or unique (indeed, HSBC’s new Beta banking app allows you to pull in transaction data from external accounts), by itself it doesn’t solve fragmentation at the purpose of payment.

For instance, We have two current accounts with incumbent banks, credit cards, and much more recently TransferWise’s multi-currency account and debit card. Three of these happen to be connected to my Curve card there is absolutely nothing stopping me from adding the likes of Revolut, Monzo, Starling or Tandem’s charge card, too. (Noteworthy, both TransferWise founder Taavet Hinrikus and Tandem founder Ricky Knox have committed to Curve).

Bialick also informs me that Curve, like pretty much every other fintech, intends to make the most of Open Banking/PSD2, recent legislation within the U.K./Europe which makes it a requirement of banks to allow third-party apps access a customer’s transaction data making payments for them (with permission, obviously). Once this really is added, probably later in the year, Curve should be able to watch all your expenses, not only card transactions, creating a significantly fuller picture of the financial life.

The master plan then would be to put that spending data to improve use for your benefit with the Curve Connect platform, a type of curated app store for financial and other associated products. The concept is the fact that Curve will connect with the very best financial services, such as fintechs, but additionally from major banks, to acquire more from the money.

It’s similar, in different degrees, to the vision of Starling’s marketplace banking, Monzo’s new curated partnerships or N26’s expanding variety of integrations. There are a lot of Personal Finance Manager apps, chatbots as well as fintech startups such as Bud, that is assisting obligatory banks to deliver their own fintech marketplaces run by your transaction data. And that’s prior to the likes of Amazon, Google, Apple or Facebook make their first transfer to Open Banking, something which banking institutions fear just as much as any fintech.

To that end, Bialick states that, although having the ability to see all your spending in one place is effective, lots of people find seeing their transactions and balance quite difficult. The things they want are better tools that place them in control and assist with the control over their cash, meaning that they have to be worried about their finances less.

At the same time, I’m seeing that Curve is focusing on a joint venture with worldwide bank Santander (which, as observed, is a backer of Curve through Santander Ventures). This, if my sources are accurate, will view a co-branded version of Curve provided to Santander users within a few the areas it works. Furthermore, I comprehend the start-up is getting ready for additional fundraising in the sort of a significant Series B later this season.