Ruhnn Holdings is said to be the leading hub for successful bloggers that are disrupting the industry of e-commerce with the help of the business model of one of the leading blogging hubs in China.
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Ruhnn Holdings IPO 2019 (RUHN): Valuation, IPO Date, When, Revenue, Growth, Funding, Top Investors
Ruhnn is running a platform of key opinion leaders also known as influencers, altogether having a major impact on social media, fashion, culture, and inevitably e-commerce, which is driving value alongside profits to the Chinese company that had already filed for IPO, getting ready to join the booming market of IPOs in 2019, hoping to become a part of another successful class of initial public offerings.
Ruhnn Holdings Already Filed F-1 with Securities and Exchange Commission: Ruhnn IPO Upcoming
Ruhnn Holdings is making a huge impact on the industry of e-commerce while counting 148.4 million fans through its key opinion leaders, attracting prominent brands, online retailers, as well as manufacturers.
What may be the pain point of the company is the fact that Ruhnn Holdings is reporting losing money, although the company’s revenue improved in 2018 when compared to 2017.
While the company reported 577.9 million Chinese yuan in 2017, the revenues of the company jumped to 947.6 million Chinese yuan in 2018, altogether predicting 38.9% of increases for the compound annual growth rate for the fiscal year of 2019.
Despite reporting losses while managing to increase the company’s revenue year to year, Ruhnn is hoping for having a successful IPO once the company becomes publicly traded.
Nasdaq already accepted Ruhnn listing, while the company will be out under the thicker (RUHN) agreeing to issue 10 million shares at a price between 11.50$ and 13.50$.
Although Ruhnn may not be one of the most tempting IPOs coming out in 2019, investors may find its growth potential as tempting as the booming market of new public offerings.
Ruhnn Holding Ltd. Plans IPO for April 3rd (RUHN)
According to Baseballdailydigest.com, Ruhnn Holding Ltd. (RUHN) is planning to raise $125 million in an initial public offering on Wednesday, April 3rd, IPO Scoop reports. The company plans to issue 10,000,000 shares at a price of $11.50-$13.50 per share.
In the last 12 months, Ruhnn Holding Ltd. generated $124.5 million in revenue and had a net loss of $8.4 million. The company has a market cap of $1 billion.
Citigroup and UBS Investment Bank served as the underwriters for the IPO.
Ruhnn Holding Files For $200 Million IPO
According to SeekingAlpha, Ruhnn Holding aims to raise $200 million in a U.S. IPO of its ADSs. The firm provides a range of marketing services to Chinese brands interesting in utilizing KOLs, or Key Opinion Leaders. Topline revenue is growing, but at a decelerating rate. Recent Chinese IPO attempts on U.S. markets haven’t been well-received. Perhaps once the trade relationship between the U.S. and China has been further clarified, RUHN’s IPO prospects may improve.
| Sales & Marketing | Expenses vs. Revenue |
| Period | Percentage |
| To FY Q3 2018 | 18% |
| FYE March 31, 2018 | 15% |
| FYE March 31, 2017 | 17% |
Sources: Company registration statement and IPO Edge
Average Revenue per KOL (Key Opinion Leader) has been decreasing as the firm has scaled operations, per the table below:
| Average Revenue Per | KOL | |
| Period | ARPC/U | Variance |
| To FY Q3 2018 | $1,102,000 | -33.6% |
| March 31, 2018 | $1,660,482 |
The largest internet KOL facilitator in China
Ruhnn Holding Ltd. provided the following description of their company for its IPO: ” We are the largest internet KOL facilitator in China as measured by revenue in 2018 according to the Frost & Sullivan report. We are also China’s largest internet KOL facilitator in e-commerce as measured by the number of online stores and GMV in 2018 and number of signed KOLs and fans as of December 31, 2018 according to the same source. As of December 31, 2018, we had 113 signed KOLs with an aggregate of 148.4 million fans across major social media platforms in China. Through our KOLs, we facilitated the sale of an aggregate GMV of RMB1.2 billion, RMB2.0 billion and RMB2.2 billion on various e-commerce platforms in fiscal years 2017 and 2018 and the first three quarters of fiscal year 2019, respectively. KOLs, also known as influencers, are individuals who have the power to engage and impact people within a specific community or field, such as fashion, culture, entertainment and gaming, and internet KOLs are KOLs who have gained their popularity through the internet. “.
Founded in 2016 and has 971 employees
Ruhnn Holding Ltd. was founded in 2016 and has 971 employees. The company is located at 4F, Building 1, Blue Collar Garment Industrial Park, 7-1 North Hong Pu Road, Yu Hang District, Hangzhou 311100, People’s Republic of China and can be reached on the web at http://www.ruhnn.com.
