The world of digital advertising seems to be broken. Today publishers, users or advertisers are interacting on an inefficient platform that’s largely dominated by Facebook & Google. The public perception towards the internet ecosystem seems to be shifting after the recent Cambridge Analytica scandal. The introduction of GDPR also adds weight to the overall perception.
The Demand For a Simplified Solution
BAT crypto token backs the Brave Browser that is meant to offer a simplified solution. The competence of the team in addition to evident demands for a solution predicts it to become a reasonably popular browser. It could end up becoming a popular crypto token in the coming future.
Valuations of this Ecosystem
The present valuations for the ecosystem predict it to be worth $400 million which is expected to go as high as $17 billion in a decade. All these predictions are based on evolving features and the considerable market share of the ecosystem.
With internet appearing to be broken, it seems impossible to fix. However, it hasn’t stopped some pioneers of the internet from trying their hands on massive redesigning of the overall internet experience. Their idea is to focus on the window that is accessed by almost every internet user to browser the digital world, i.e. a browser.
What exactly is the Brave Browser?
In simple words, it intends to be an elegant solution for the data-hungry, manipulative, and ad-infested internet. The browser is much faster than the others we have been using till date. It is possible as it blocks out trackers and ads used by websites. It comes with an in-built micropayment system allowing its users to send cryptocurrencies to the publishers they appreciate. The team is also looking to launch a simpler ad network that can help in reducing click frauds while being cheaper for digital advertisers. It is to be seen if Brave and BAT-USD (Basic Attention token) can live up to its hype.