Why Japan’s Biggest Messaging App LINE Decided to Create Its Own Cryptocurrency

Japanese messaging giant LINE has disclosed 5 new decentralized applications (DApps) and a new Japan-focused digital coin. The plans were proclaimed in a press release shared with Cointelegraph Friday, September 28.

LINE’s messaging service is reported to have over 214 million active users, with 30 million in Japan by this time using its mobile payment service, Line Pay. The firm has today exposed that its new series of DApps will focus on a range of service groups, counting “prediction, Q&A,” as well as reviews of products, food and locations.

LINE’s abroad crypto token LINK has been allocated through transactions on the firm’s own global digital resources exchange “BITBOX” as of early September, and will also be issued as part of a rewards system for dApp users and other services in the LINE ecosystem.

Today’s statement notes that LINK is not obtainable to the American or Japanese markets. LINE has consequently launched a separate coin, dubbed “LINK Point”.

LINK Point will be issued as an enticement to users of LINE’s new DApps, and cannot be traded on the BITBOX exchange, due to domestic regulatory limitations. BITBOX has not yet received an official operating license from Japan’s financial watchdog, the Financial Services Agency (FSA) as previously reported.

LINK Point can though be used for DApp services, or it can be traded for “LINE Point” tokens in order to be exchanged for purchases and defrayal for LINE’s services, as part of LINE Pay. Today’s press release states that one Line Point is valued at one yen.

A total of 1 billion LINK Point and LINK are to be issued, of which 800 million are to be gradually distributed to users of the LINE token economy, and 200 million to be held by LINE as a preserve.

Both tokens will form part of LINE’s new token economy, which is based on the firm’s in-house blockchain network, LINK Chain. LINE says the project aims to “flatten the relationship structure between users and service providers,” in a bid to encourage “mutual growth.”

LINE announced that the genesis block of LINK chain had been generated August 23, describing the mainnet at the time as a “service-oriented” blockchain network that would enable dApps to be directly applied to LINE’s messaging platform as previously reported. The firm’s mobile platform subsidiary, Line Plus, launched a blockchain affiliate, dubbed Unblock, in South Korea this April.

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