Dara Khosrowshahi, Uber’s CEO, extensively promoted his vision for Uber to become the Amazon of transportation in the future. But can the CEO ever fulfill its promise? It’s a slim chance, but under favorable circumstances, it may eventually get there.
Autonomous Vehicles (AVs) Are Both A Threat And A Savior For Uber’s Future
AV’s are likely to be widely deployed within the decade. That implies that it can either be a good use for Uber’s technology for both its own use and to profitably license to others or AV technology may dramatically improve that Uber would eventually lose control over it.
Either way, what Uber needs to do is to establish a profitable enterprise long before AVs come into existence.
What Would The Amazon Of Transportation Look Like?
Taking the CEO’s words into account, what comes into your mind when you imagine Uber as the dominant global provider of multi-modal Mobility as a Service (MaaS)?
According to Forbes, it may look like an enhanced application where customers could enter a desired destination and choose their preferred travel mode among a wide variety of choices, including: individual or ride-sharing services, public transportation services, micro-mobility services such as e-bikes and scooters, car rentals, and more.
Uber’s long-term vision opens doors to several product line extensions. Uber Eats, which has been launched, would most likely be followed by package delivery services.
What Has The Company Accomplished Thus Far?
In its mission to becoming the dominant one-stop shop for urban mobility, the company has completed milestones along the way.
Uber, which provides services for ridesharing, food delivery, scooters, bikes, and development of air mobility services, has a wider range of service compared to its competitors. In addition, it is in cooperation with public transit tracking service Moovit to leverage real-time transit updates, and digital transit ticketing service Masabi to put tickets up for sale.