Peloton has finally filed going for an initial public offering. This successful fitness company has done that in a confidential way with its new regulators.

We have tried to come to the information about the price of their shares they tend to sell, yet, Peloton still hasn’t decided about the number of the price.

For what is Peloton mostly famous for? That would definitely be exercise cycles it offers. Treadmills and cycles with screens are what Peloton can provide to all those users that are not able to go to the gym, but still, want to workout or follow fitness classes. Their targeted audience varies, but those are definitely stay-at-home moms, people who work from home, those who stay in hotels or businessmen that travel a lot.

Co-founder and CEO of Peloton, John Foley, claims how his company offers not only fitness programs but how they also concentrate on technology and media.

This fitness company was found back in 2012 and gained its first success by selling the cycle in 2014.

Someone who wants to access Peloton classes monthly would need to pay a little bit less than $40. Cycle retail can be bough for $2,000, while the cost of a treadmill is almost $4,000.

Since 2018, Peloton has also started selling digital membership. Their targeted audience is already mentioned above in this article.

But, this company still hasn’t brought more than a billion in revenue, right? Exactly. That means how it can fill its first IPO under the JOBS Act.

What about the earnings of this company? Let’s take a look at the previous year. In 2018, this fitness company raised $550 million. The company is now valued about $4 billion and Peloton has earned one billion just in 2018!

We can see how this company is now becoming more and more successful with years and started to be recognized worldwide. We believe how Peloton will have a bright future.